COVID-19 Vaccine Communications Toolkit

A Guide for Adequate Information

Since its first invention 1796 by Edward Jenner (Smallpox), vaccination has been proven world wide as a very effective way to prevent deadly diseases. Worldwide campaigns to eradicate such diseases (Smallpox and Polio) have clearly shown, that a high percentage of a population must be vaccinated to effectively control and suppress the dissipation of a virus. The level estimated for this to happen is set between 70% and 80 % of a population that shouldbe vaccinated to protect a whole population from the disease. If enough people are resistant to the cause of an infectious disease (Bacteria or virus), it has nowhere to go. This is called herd immunity. (https://www.webmd.com/lung/what-is-herd-immunity#1)

Unfortunately, in a time of global access to information and a plethora of self-pronounced experts, fake news, conspiracy theories, religious concerns, false rumors, disinformation etc., it may become difficult to make your mind. The result is a rather high level of general vaccine hesitancy,which may be a severe obstacle to reach herd immunity against the covid 19 virus.

The University of Florida has created a toolkit to help everybody to support the vaccination campaign. This is valid not only for Gainesville and Florida, but worldwide.

see attached file: COVID-19-vaccine-communications-toolkit.pdf

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